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The story behind the rarely seen 9/11 Budweiser commercial that only aired once

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ST. LOUIS, MO (KTVI) -  An ad featuring the Budweiser Clydesdales aired only one time during the Super Bowl of 2002.  The horses pay tribute to the memory of the fallen of September 11th with an unforgettable, breath-taking bow. Many have never forgotten the commercial that never aired again.

A-B's creative team came up with the concept and moved heaven and earth to make the commercial. They had to get approval from members of Congress, the ad community and from New York Mayor Rudy Guiliani.

"We filmed in New York City. We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city. The only film company of any sort right after 9-11 to actually come into air space with our helicopter to film the Clydesdale the hitch coming into Battery Park and it was amazing...just amazing," said Bob Lachky, former executive vice president of AB Global Creative.

It was amazing, especially considering how New York was a city hurting and on edge.  And yet a St. Louis-based company, touched by the pain of the worst act of terrorism on U.S. soil took a risk to help one of our favorite cities and our nation heal.

See the ad here:


Former Rams QB Nick Foles feted at Walt Disney World after Super Bowl heroics

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ST. LOUIS, MO- Fresh off winning Super Bowl LII and winning MVP honors by becoming the first player to throw for and catch a touchdown in Super Bowl history, Philadelphia Eagles quarterback Nick Foles continued reaping the spoils of victory with a stop at Disney World on Monday.

Foles, the former St. Louis Rams QB who later played in Kansas City before going back to Philadelphia where he saw success in 2013, finished an improbable 2017 regular season as Philadelphia’s starter after a knee injury interrupted budding star Carson Wentz’s campaign.

In the biggest came of his career Sunday, Foles went 28 of 43 passing, for 3 touchdowns and 373 yards, on top of his own TD reception. His performance earned him Most Valuable Player honors, the chance to say “I’m going to Disney World” in commercials, and a parade Monday in his honor.

Foles and the rest of the Eagles, including fellow former St. Louis Rams Chris Long, Donnie Jones and Rodney McLeod, will have a parade in downtown Philadelphia on Thursday.

Patriots defeat Rams in lowest-scoring Super Bowl in NFL history

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ATLANTA, GA- New England topped the Los Angeles Rams 13-3 in a game that dragged the high-def NFL back to the days of black-and-white TV. It was the lowest-scoring Super Bowl in the 53-year history of the game.

Tom Brady captured his record sixth NFL title by throwing for 262 yards, without a touchdown. The Patriots matched the Steelers for most Super Bowl wins, with six.

Julian Edelman caught 10 passes for 141 yards; he was the day’s only consistent offensive threat.

Brady engineered the game’s lone touchdown drive, a five-play, 69-yard march punctuated by an over-the-shoulder, 29-yard throw into the hands of tight end Rob Gronkowski. On the next play, Sony Michel scored on a 2-yard plunge with 7 minutes to play for a 10-3 lead.

But the real stars of this game were the New England defenders, who smothered Rams quarterback Jared Goff, holding him to 229 yards that felt like less.

After New England’s score, Goff moved the Rams down to the New England 28 with 4:30 left. But the third-year quarterback threw one up for grabs near the end zone and cornerback Stephon Gilmore stepped in front for the interception.

The Rams, who averaged 32.9 points a game this season, joined the Miami Dolphins from Super Bowl 6 in 1972 as the only the second team not to muster a touchdown in the title game.

While St. Louis fans may have had a hard time rooting for either team in this year’s Super Bowl given the Rams’ departure from the city for Los Angeles and New England’s Super Bowl win over the St. Louis Rams years ago, there is one silver lining from this year’s result: Webster Groves graduate Adrian Clayborn gets his first Super Bowl ring, two years after being on the losing end of another Patriots championship victory when Clayborn was on the Atlanta Falcons.

ATLANTA, GEORGIA – FEBRUARY 03: Adrian Clayborn #94 of the New England Patriots attempts to sack Jared Goff #16 of the Los Angeles Rams in the second quarter during Super Bowl LIII at Mercedes-Benz Stadium on February 03, 2019 in Atlanta, Georgia. (Photo by Patrick Smith/Getty Images)

 

Sunday Sports Extra: Chef Rex Hale talks Super Bowl food

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Data pix.

(KPLR) – On Sunday Sports Extra, Chef Rex Hale dropped by to chat with Rich Gould and show why Super Bowl parties don't have to be a hassle.  Rex's tip,  prepare early, sometimes a day or two before, so you can enjoy the big game.

10 best Super Bowl halftime shows of all time

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Lady Gaga performs during the Pepsi Zero Sugar Super Bowl 51 Halftime Show at NRG Stadium on February 5, 2017 in Houston, Texas. (Photo by Ronald Martinez/Getty Images)

MIAMI (WFLA) — It’s every musician’s dream: Performing front and center at the Super Bowl halftime show.

It’s 12 minutes on the world’s biggest stage at the world’s biggest game. Before J-Lo and Shakira take the stage on Super Bowl Sunday, here’s a look back at 10 of the best halftime performances of all time:

10. Janet Jackson and Justin Timberlake (2004) 

You can’t talk about Super Bowl halftime shows without talking about the one that made the phrase “wardrobe malfunction” part of the national lexicon. While most people only remember that infamous moment, the entire show was entertaining. Jackson was in the middle of a comeback, and Timberlake was at the beginning of his solo career, making the awkward ending all the more unfortunate.

9. Madonna feat. Niki Minaj, M.I.A., CeeLo Green and LMFAO (2012)

With an entrance fitting for the queen of pop music, Madonna’s 2012 Super Bowl performance was one for the books.  Madonna used the occasion to kick off her MDNA tour, and the star managed to rouse the crowd with new songs and old favorites alike, with a spectacular rendition of “Vogue” and “Like a Prayer.”

8. Katy Perry feat. Lenny Kravitz and Missy Elliot (2015)

Sure, Left Shark and Missy Elliot stole the show, but Katy Perry’s 2015 halftime performance was a primer in how to make a performance wonderfully weird. Plus, who can forget the moment Perry closed out her show soaring through the stadium on a shooting star platform?

7. Coldplay feat. Beyonce and Bruno Mars (2016) 

Let’s be honest: Did anyone even remember that Coldplay was the headliner for this show? In all seriousness though, when Mars took the stage with crowd-pleaser “Uptown Funk,” the show got interesting. Beyonce emerged from the sideline, leading her dancers through “Formation” before joining Mars onstage for a dance-off set to a mashup of “Uptown Funk” and “Crazy in Love.” The performance also featured a tribute to past halftime shows.

6. Bruno Mars feat. Red Hot Chili Peppers (2014)

Channeling the legendary James Brown, along with some moves that seemed like an homage to Michael Jackson, Mars’ performance was one of the best in recent years. The only sore spot was that the Red Hot Chili Peppers clearly weren’t playing live when it was their turn on stage, but it’s not like they were the first band to deliver a pre-recorded performance at the big game.

5. Aerosmith, *NSYNC and Britney Spears (2001)

This halftime show was packed with more star power than any other halftime show in Super Bowl history. The show opened with *NSYNC’s inescapable hit, “Bye, Bye, Bye,” and the boy band traded songs with Steven Tyler and company until they were joined on stage by Britney Spears, Mary J. Blige, and Nelly for a star-studded rendition of “Walk This Way.”

4. Lady Gaga (2017)

A half-time show that started on the roof and ended with a mic drop? Oh yeah, you know it’s gotta be good. The super star literally went “over the top” when she literally jumped off the roof of NRG Stadium to start the show. She then progressed through all her hits, with the show getting bigger and bigger.  And unlike several of the past Super Bowl shows, she didn’t need a surprise cameo.

Mic drop.

3. Prince (2007)

Prince playing “Purple Rain” in the middle of a downpour? Enough said.

2. U2 (2002)

Some bands are perfect for stadium concerts, and U2 is no different. The Irish rockers earned their place in Super Bowl halftime show fame with their performance honoring the lives lost on Sept. 11, 2001. As they played “Where the Streets Have No Name,” the names of those who died that tragic day scrolled on a screen behind them, making it one of the most powerful moments in Super Bowl halftime history. (Warning: You’ll need some tissues to get through this one.)

1. Michael Jackson (1993)

This was the performance that changed Super Bowl halftime shows forever. Jackson’s spectacular entrance used body doubles to create the illusion of teleporting around the stadium on top of the Jumbotrons before the King of Pop himself jumped from the center of the stage. The audience waited with bated breath as Jackson held still for more than a minute and a half before opening the show with “Jam,” and continuing on with crowd favorite “Billie Jean.” Jackson closed out his performance by dedicating “Heal the World” to children around the globe.

Missouri capitol to shine red for Super Bowl-bound Chiefs

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JEFFERSON CITY, Mo. (AP) – The capitol dome in Missouri will shine red for the Kansas City Chiefs as the team prepares to make its first Super Bowl appearance in 50 years.

Gov. Mike Parson announced in news release that he ordered the dome to glow in the team’s color on Friday night. Parson said that as a season-ticket holder and long-time fan, he “couldn’t be more excited for the Chiefs.”

The Chiefs’ last Super Bowl appearance was in 1970 when the team defeated the Minnesota Vikings. Parson said it’s “about time we had another big win.”

The Chiefs are playing the San Francisco 49ers on Sunday in Miami.

Demi Lovato rocks the National Anthem at Super Bowl LIV

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Demi Lovato is fully back in the spotlight.

The platinum-selling artist delivered a powerful rendition of the National Anthem at Super Bowl LIV on Sunday. Grammy-winning gospel artist Yolanda Adams, who performed “America the Beautiful,” preceded Lovato.

A week before the sporting event, Lovato debuted her new single, “Anyone,” with a tearful performance at the Grammy Awards.

The song features lyrics that touch on her past struggles with substance abuse and loneliness, which Lovato has been candid about. She was hospitalized in July 2018 after an overdose.

Now sober, Lovato shared her excitement about being selected to perform at the Super Bowl in a tweet just hours before she took the field. The singer shared a post from 2010 in which she had written, “One day, I’m gonna sing the national anthem at a super bowl. Onnnee dayyy.”

Stealing this from @scooterbraun. Dreams really do come true y’all.

By Lisa Respers France, CNN

Chiefs offseason tracker

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KANSAS CITY, Mo. -- The Kansas City Chiefs fell one win short of repeating as Super Bowl Champions. Now, the NFL offseason begins and here we will be keeping track of all transactions as the Chiefs look to get back to the Super Bowl for a third-consecutive year.

AcquisitionsPositionDeal
Joe ThuneyOffensive Lineman5 years - $80 million
Darrel WilliamsRunning Back1 year - $2.13 million
Andrew WylieOffensive LinemanRFA Tender
Taco CharltonDefensive End1 year
Byron PringleWide ReceiverRFA Tender

LATEST KANSAS CITY CHIEFS NEWS

DeparturesPositionDestination
Anthony ShermanFullbackRetirement
Eric FisherTackleReleased -
Mitchell SchwartzTackleReleased -
Austin ReiterCenterFree Agent -
Damien WilliamsRunning BackReleased -

Notable Chiefs Free Agents:
Sammy Watkins - Wide Receiver
Daniel Sorensen - Safety
Bashaud Breeland - Cornerback
Demarcus Robinson - Wide Receiver
Le'Veon Bell - Running Back
Charvarius Ward - Cornerback
Kelechi Osemele - Offensive Lineman
Alex Okafor - Defensive End

Notable Free AgentsPosition
Alejandro VillanuevaOffensive Lineman
Kenny GolladayWide Receiver
Patrick PetersonCornerback
A.J. BouyeCornerback
Kyle Van NoyLinebacker
Malcolm ButlerCornerback
Alex SmithQuarterback
David AndrewsOffensive Lineman
JuJu Smith-SchusterWide Receiver
Around the LeaguePositionTeam
Bud DupreeLinebackerTennessee Titans
Janoris JenkinsCornerbackTennessee Titans
Yannick NgakoueDefensive EndLas Vegas Raiders
John BrownWide ReceiverLas Vegas Raiders
Jonnu SmithTight EndNew England Patriots
Hunter HenryTight EndNew England Patriots
Kendrick BourneWide ReceiverNew England Patriots
Nelson AgholorWide ReceiverNew England Patriots
Cam NewtonQuarterbackNew England Patriots
Matt JudonLinebackerNew England Patriots
Shaquill BarrettLinebackerTampa Bay Buccaneers
Rob GronkowskiTight EndTampa Bay Buccaneers
Dak PrescottQuarterbackDallas Cowboys
Ryan FitzpatrickQuarterbackWashington Football Team
Emmanuel SandersWide ReceiverBuffalo Bills
Trent WilliamsTackleSan Francisco 49ers
AJ GreenWide ReceiverArizona Cardinals
J.J. WattDefensive EndArizona Cardinals
Tyrod TaylorQuarterbackHouston Texans
Ronald DarbyCornerbackDenver Broncos
Corey LinsleyCenterLos Angeles Chargers
AFC West Rivals in Bold

NFL announces new TV rights deals through 2033

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ST. LOUIS-- The National Football league on Thursday announced new agreements with broadcast and online partners that will begin after the upcoming 2021 season and run through 2033.

FOX will continue to be the home for the NFC package and will air the Super Bowl in 2023, 2025, 2029 and 2033.

"In addition to maintaining our leading Sunday afternoon NFC package, we are pleased to broaden our deal to include new digital rights that provide us with the flexibility to deliver NFL on FOX to customers in expanded and innovative ways,” said Executive Chairman and Chief Executive Officer Lachlan Murdoch said in a news release.

FOX will not broadcast Thursday Night Football in the new deal, which moves those rights exclusively to Amazon Prime Video.

CBS and NBC are retaining their respective broadcast packages for Sundays. Disney's ESPN retains Monday Night Football, but will also air some games exclusively on ABC. ABC also rejoins the Super Bowl rotation.

Ballwin native Blaine Gabbert celebrates Super Bowl win at White House

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WASHINGTON - Ballwin native and former Mizzou quarterback Blaine Gabbert visited the White House Tuesday to celebrate his Super Bowl win with President Biden and his Tampa Bay teammates.

Gabbert was the backup quarterback for Tom Brady this past season. This was his first Super Bowl win.

He left Mizzou following his junior year and was the tenth pick of the 2011 draft. He played three seasons with the Jacksonville Jaguars, he was a member of the San Francisco 49ers from 2014 to 2017, then he played one season with the Arizona Cardinals, one season with the Tennessee Titans, and has played one season with the Tampa Bay Buccaneers.

In May, the Buccaneers re-signed Gabbert to a one-year deal worth up to $2.5 million. In 2020 he earned $1.187 million and in 2019 he earned $1.6 million.

In week 16 of the 2020-2021 season, head coach Bruce Arians rested Brady and Gabbert completed 9 of 16 passes for 143 yards and two touchdowns with no interceptions. The Buccaneers went on to win the game 47-7 against the Detroit Lions.

Customs officers seize hundreds of fake Super Bowl rings in St. Louis

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ST. LOUIS - U.S. Customs and Border Protection officers recently seized a shipment of fake Super Bowl championship rings heading to the St. Louis area from China.

On November 11, U.S. Customs officers found hundreds of fake rings at an express consignment operations hub in St. Louis. Authorities seized a shipment containing 422 rings reading "Super Bowl Champion" and bearing a design of three Lombardi Trophies.

The shipment was arriving from China and heading to a residence in Jerseyville, Illinois, according to a news release from U.S. Customs and Border Protection.

One import specialist determined the rings were not authentic through a recordation process. By using the Lombardi trophy, the manufacturer infringed on an NFL Properties trademark

“Counterfeit jewelry continues to flood the e-commerce market, and these rings were focused on a select group of sports collectors and their fans,” said LaFonda D. Sutton-Burke, Director, Field Operations-Chicago. “Our officers are well-trained to find counterfeit merchandise like these in support of CBP’s mission of protecting the American public and the American economy.”

“This is just another example of the work our officers do to protect consumers and the U.S. economy,” said St. Louis’s Port Director. “As consumers increasingly purchase from online or third-party vendors, our officers are at the frontline to guard against defrauders expecting to make money selling fake merchandise.”

If the items were genuine, the total manufacturer’s suggested retail price for theshipment would have been valued at more than $300,000. Customs officers say the shipment could allow sellers to take advantage of sports fans by selling fake merchandise to generate profits for other illegal activity.

Steven Bansbach, U.S. Customs public information officer, says the fake merchandise poses many risks. Shipments with fake merchandise could devalue authentic items, cost jobs for people involved in the transactions, and possibly lead to contaminants.

Customs officers will hold the shipment for now and investigate whether the shipment of rings are part of a trend, possibly even a criminal operation.

"A lot of people think it's no problem to go ahead and buy these knockoffs, but that money can be syphoned to any type of organization," said Bansbach. "It could be for a transnational organized crime, could for human smuggling, could be for a terrorist organization. We have no idea."

To prevent such transactions, the U.S. Customs and Border Protection offers the following feedback for consumers:

  • Trust your instincts and don’t fall for a “too good to be true” deal.  If it seems too good to be true, it probably is.
  • When shopping online this holiday season, read reviews and look at product photos, check seller information, and inspect product packaging for obvious errors upon arrival.
  • Make sure that you are always shopping from well-known and reputable sources.

Survey says: Most of Missouri, including St. Louis, backs Chiefs for the Super Bowl

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ST. LOUIS - For most of Missouri, including St. Louis, loyalties lie with the Kansas City Chiefs ahead of Super Bowl LVII.

VividSeats.com released an in-depth report last year naming the most popular NFL team in each county of the United States of America. Findings show that Missouri football fans largely backed the Kansas City Chiefs, though that wasn't the case for quite everywhere in the Show-Me State.

According to Vivid Seats, in Missouri's 114 counties, fans are most likely to root for the Chiefs in all but nine. The research is based on data analyzed from 2021-22 ticket sales, specifically zip codes of sales for team tickets.

For the St. Louis region, nearing a decade without an NFL team, the Chiefs are considered the most popular team in St. Louis City, St. Louis County and most areas within two or three counties away from both. The more west you look from St. Louis, the more you notice major support for Kansas City.

The nine Missouri counties more likely to side with NFL teams not named the Chiefs include:

  • Bollinger
  • Carter
  • Clark
  • Dunklin
  • Iron
  • Madison
  • Mississippi
  • New Madird
  • Pemiscot

All of those counties, aside from Clark in the northeastern border, are located in the southeastern portion of the state, hours away from St. Louis. That list includes pratically the whole Missouri bootheel with Dunklin, New Madird and Pemiscot counties.

Favorite teams among those counties include the Dallas Cowboys, Indianapolis Colts, New Orleans Saints, Las Vegas Raiders and Tennessee Titans, per Vivid Seats.

The Chiefs' next Super Bowl opponent, the Philadelphia Eagles, were not the most popular among those counties, and only one was most devoted to a Chiefs' division rival in the Raiders. So perhaps that leaves room open for fans questioning their loyalty to side with Missouri's team this weekend.

According to Vivid Seats, the Chiefs are also the most-popular team in the Metro East, along with most of Kansas and parts of Arkansas, Iowa, Oklahoma and Nebraska.

Super Bowl LVII will kick off at 5:30 p.m. on FOX 2 on Sunday, Feb. 12. The Chiefs are battling for their second Super Bowl title in four years, while the Eagles are battling for their second Super Bowl title in six years.

'Best day of his life': Make-A-Wish's STL kid enjoys Chiefs' Super Bowl win

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GLENDALE, Ariz. - One young, dedicated Kansas City Chiefs fan from St. Louis witnessed an epic Super Bowl comeback in-person, a dream fulfilled through the Make-A-Wish Foundation.

Gavin, a 12-year-old boy battling a nervous system disorder, attended Super Bowl LVII with his family and 16 other Make-A-Wish children.

The Chiefs rallied from a double-digit deficit and scored 17 fourth-quarter points. A go-ahead field goal in the final minute helped secure Kansas City's second Super Bowl title in four years.

For Gavin, watching the Chiefs celebrate on the field was the best part of an action-packed weekend.

"Sunday was the best day of [his] life," said Gavin's mother Barbara via the Make-A-Wish Foundation. "His team won the Super Bowl. He loved every second of the game. His favorite part was seeing Mahomes hold up the Lombardi Trophy."

Gavin just returned to St. Louis on Tuesday, but spent nearly a week in Arizona and enjoyed lots of activities leading up to the big game.

On Thursday, Gavin had the chance to see NFL’s biggest stars on a red carpet stage at the NFL Honors event. On Friday, he got a private, behind-the-scenes tour of State Farm Stadium and show off his football skills through Super Bowl Experience festivities. On Saturday, he enjoyed private parties at Dave & Buster’s and TopGolf.

Gavin also had the chance to meet Arizona Cardinals players and take pictures throughout the weekend.

"Our entire family is beyond thrilled for Gavin," said Barbara. "We have received so much love and support. Our hearts are overflowing with all the joy of seeing Gavin live his dream."

The Make-A-Wish Foundation says hundreds of wishes have been granted through Super Bowl Experiences since the organization was founded in 1980.

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